dimanche 14 juillet 2013

Increase Fan Attendance By Using Sports Inflatables

By Stacey Massey


All levels of sports can benefit from the promotion of their program. Promotion helps increase attendance and both home and away games. If no fans are coming out to watch their team play, little money is being generated to pay for things the program might need. Sports inflatables create an exciting opportunity to entertain the crowd and get more people in those empty seats.

Inflatable sports tunnels are very popular in high school and college level sporting events. They are often seen used during football, soccer, basketball, and hockey games. The home team runs down the tunnel during their entrance and bursts forth on to the playing area. The entrance is usually surprising and immediately brings fans to their feet with loud cheers.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Inflatable tents are another popular choice for all levels of sporting events. They are quick to setup and provide an instant setting for a fan celebration, or a place to let some of the players interact with fans and sign autographs. They too come with the ability to place advertisements on them, which further increases the exposure you can offer potential sponsors.

Another great option is inflatable batting cages for baseball games. They are an interactive option that allows fans to show off and have a little fun while waiting for the game to start. From a marketing perspective, you could charge to use the batting cage or you could use it as a way for doing prize giveaways. Free tickets, team merchandise and money are all great prize options. Prize oriented activities are a great way to draw a large crowd and get fans more involved. As a result, less seats are left empty.

Inflatables can be used for home games or road games. Deflated and folded, they are not large items to transport. For road games, this is an especially great way to get people traveling to see their team play. Although home game ticket sales have the most financial benefit, it is still important to have fans dedicated enough to travel and follow their team to other cities.

The media also loves events that feature inflatables. By setting up items like a tunnel and a tent for a meet and greet, you are more likely to grab media attention and increase the team's exposure. Being featured on the news is an excellent way to increase exposure and get more people interested in attending games.

Sports inflatables are an inexpensive marketing tool that can give many years of fun entertainment and promotion. When properly cared for and stored, they will last a very long time before needing replaced. They create a fun experience for fans and can be used as an exciting interactive tool for game attendees of every age. They can also create a sizeable income through sponsor advertisements. Many new sponsors could be located by presenting this new form of advertising option.




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