Although many have tried to have websites, such as clothes manufacturers and retailers, not many have succeeded. Many have very clunky websites and take forever to load. Others load fast but lack interesting features. However, Toggi, a leading retailer of outdoor and equestrian outfits, see, to have answered the question on what a good and interesting website should be, while still trying to attract a customer.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
On the left side of the page is another tab called technical guide, roughly located to separate outdoor apparel on the top from the equestrian riding gears on the bottom. It is an interesting guide in that it shows the material qualities of the different products and what each of these does for the product. This is quite a novel first for an apparel store, by providing more information to customers so that they can make an informed choice.
Clicking on any of the tabs for each specific product gives also the user the same speed as loading up, thanks to the simplicity of the site. By clicking on each tab, a secondary menu comes up in front which further divides the product lines into outdoor or men and women or children collections. The site does not only contain clothes, but also accessories for outdoors such as scarves, hats and even bags and purses.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
In all the website provided by this company has the good qualities of fast loading, data capture and multi linking to outside sites. Its simple layout and design appeals to basic shoppers who want no frills while looking at products and just want straightforward information. It is a good example also of a company that not only wants to succeed in the real world but in the internet world as well.
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